Aaron Cohen kicked off March with the release of his latest album, See Red. In anticipation of the project, Cohen surprised fans and closed out February by giving "Hit You" the visual treatment.
Allowing the Kemal-produced and Godbodywati-featured single to speak for itself, Cohen kept the video relatively simple. While the Omar Jones-directed flick includes some tripped out editing that adds a unique element to the "Hit You" experience, the video itself remains low-key. For the majority of the video, viewers witness Aaron, Wati and Kemal mobbing in a dark alley. Eventually, we see Wati and company in the daytime, taking the mobbing to the open streets. Again, the editing utilized certainly gives "Hit You" a nice twist, but Cohen apparently saw no need for any high budget, flashing lights, bells and whistles type of music video.
Why? When you're making music like this, it's best to let it sit by itself without all the unnecessary distractions.
See Red is available now. Stay tuned for the full album review and, in the meantime, check out Aaron Cohen's "Hit You" music video below.
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