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Locksmith - "Rederik" [prod. Decap] (Video)


While ALI finds itself becoming a last minute addition to everyone's EotY lists, Locksmith kicks down the door of the New Year with his bewitching and enthralling "Rederik" visuals.

The Jesse Ray Diamond-directed "Rederik" appears so simple on the surface, housing the entirety of the video in what seems to be an abandoned lot. But Lock's latest drop quickly takes a twist, as the camera shots and angles begin to dip, duck, dive and dodge while the Richmond-based emcee takes on a variety of roles. There's fast moving, layered and chopped imagery taking place throughout the video, adding a flashy element to "Rederik" without the use of fancy lighting or any bells and whistles.

Lacing the enigmatic, Decap-provided production with his self-assured and blunt delivery, "Rederik" is vintage Locksmith. It's abrasive, poignant in content, and it hits hard from start to finish. He may not get the mainstream shine other artists do, but pressing play on any joint from Lock will have you questioning how many emcees would be able to go bar for bar with him.

ALI is available now on all major streaming platforms, including Apple Music and Spotify. Fans can also purchase signed physical copies via Lock's official website.

Watch "Rederik" below.

 

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