Skip to main content

Sol - "If You Don't Call" [prod. Teal Douville] (Video)


The first artist I ever wrote a blog post about was Sol, so his music has always held a special place in my heart. That was back in like 2012, for his still stellar "2020". 

Despite how much I enjoy "2020", it's safe to say Sol has been living his life since the release of that record. And, in doing so, his experiences have been helping him grow and evolve into himself as a spirit, a human being, and an artist. 

And that brings us to his latest release, the official music video for "If You Don't Call". The audio, originally dropped in November of last year, features relaxed production from Teal Douville and a smooth, almost effortless flow courtesy of Sol. Fittingly, the combination of the delivery and production give the track a vibe of acceptance, as if to sonically say that the world keeps turning no matter what connections fade. 

As Sol reflects on past relationships coming to an end, his lyrics showcase how he's come to terms with letting go, losing touch and cutting ties. Again, the world keeps turning even if former attachments cease to exist. Rather than look back with bitterness, resentment, or even a longing to reconnect, Sol creates a record centered around peaceful closure. 

I don't blame you, I don't wanna hate you 
After everything we been through, I just wanna thank you
For being who you are, even though we grew apart
Without you, I wouldn't make it this far

Directed by Noah Porter, Sol's "If You Don't Call" video is truly a cinematic production and a visual experience. Much like the track, the video has a very uplifting and positive vibe to it - this shouldn't come as a surprise to Sol fans, as he generally creates art that centers on good vibes. 

Throughout the video, viewers are presented with an ode to the music videos (and various other TV-based productions) of the 80s and 90s. From Louisa Meng's choreography to Tim Blanchard's styling, "If You Don't Call" features the bright colors, almost ironic dance moves and boy band-esque dance crews that any 80s/90s child will certainly remember. In a well put together, and simultaneously silly way, Sol's latest is a journey into nostalgia. On a side note, I'm curious what some of his younger fans may think if they never lived in or experienced the eras highlighted in the video. 

It is definitely worth nothing that Sol worked with an extensive crew of individuals to bring "If You Don't Call" to life. For the full list of well-deserved credits, you can head over to the video on YouTube. 

Experience "If You Don't Call" below. 

Comments

Post a Comment

Popular posts from this blog

Raz Simone - "Clout" [prod. Anthony Danza] (Video)

Fresh off the heels of another trip around the sun, Raz Simone comes through with his first visuals of 2018. In typical Raz fashion, the Black Umbrella founder holds nothing back on "Clout", addressing a myriad of subject matter with a confidently calm yet simultaneously aggressive delivery. Simone has always been one of my favorite artists to cover, thanks in large part to the layered presentation of his content. With "Clout", an essay could be composed on both the track itself and the accompanying video - while both seem almost overly simple upon first glance/listen, the song and video cover a lot of ground over the course of five and a half minutes. The visuals are split between two backdrops - Raz being "studied" in a research facility and Raz rapping in the street. The vibe of the production on "Clout" syncs up perfectly with the dreary, simple visual of Simone in the rainy streets...appropriately carrying a black umbrella. It's...
Post a Comment
Read more

Grieves - "Let It Through" (Video)

In September, Grieves liberated new music for the first time since releasing his  Running Wild album in 2017 and now the Rhymesayers Entertainment artist comes through with the official visual treatment for "Let It Through". The single denotes both the artistic range of Grieves and the personal growth and self-discovery the wordsmith has been experiencing over the course of his journey here in the physical. Packed with relaxed melodies and a calmly delivered labyrinth of wordplay, the sentimental "Let It Through" is presented with a composed, collected and self-aware delivery. Grieves is experiencing a state of acceptance, finding peace with what is rather than attempting to swim against the current of life.  Throughout the record, one gets a sense that Grieves is learning from - and growing through - the chaos that has encapsulated and shaped his life. It's vital to recognize the importance of documenting the destruction if one desires to showcase the ...
Post a Comment
Read more

Tobe Nwigwe - "Ode To Fat" (feat. David Michael Wyatt) [prod. LaNell Grant] (Video)

Love, of course, is not an easy road to travel. But, when the love is real and when the love is divine, all the challenges, hardships and trials prove to be worth it. Real love - true love - always prevails. As the visual descends from the Heavens, Tobe Nwigwe begins the dulcet delivery of his prose. With a stoic demeanor, he stands with his Queen, as an enchanting dance installment takes place in the field upon which they stand. Nwigwe chronicles the journey that is his soul connection with Fat while the camera pans out. With "Ode To Fat", Tobe Nwigwe reveals the blessing from God that is the pregnancy of his wife. And this, he states, is "the most genuine form of happiness [he's] felt." From there, the latest #getTWISTEDsundays release is like an angelic embrace from the parents-to-be, the words of Nwigwe containing such an incomparable purity and bliss that it's near impossible not to catch goosebumps from this release. Saturated with artistic exp...
Post a Comment
Read more