Skip to main content

Raz Simone - "Clout" [prod. Anthony Danza] (Video)


Fresh off the heels of another trip around the sun, Raz Simone comes through with his first visuals of 2018. In typical Raz fashion, the Black Umbrella founder holds nothing back on "Clout", addressing a myriad of subject matter with a confidently calm yet simultaneously aggressive delivery.

Simone has always been one of my favorite artists to cover, thanks in large part to the layered presentation of his content. With "Clout", an essay could be composed on both the track itself and the accompanying video - while both seem almost overly simple upon first glance/listen, the song and video cover a lot of ground over the course of five and a half minutes.

The visuals are split between two backdrops - Raz being "studied" in a research facility and Raz rapping in the street.

The vibe of the production on "Clout" syncs up perfectly with the dreary, simple visual of Simone in the rainy streets...appropriately carrying a black umbrella. It's dark, it's menacing, but it's not complicated or over the top - it gets a sonic and visual point across, while setting the mood for Raz's lyrics.

Carrying a clipboard with a "Raz Clout Cloning Checklist", an individual indulges in some "Troll Foods: Clout Water" and some "Basic Bars" chocolate before attempting to recreate the energy, personality, intelligence and talent of Raz Simone. Unfortunately for the "scientist", as the lyrics suggest, he can't be duplicated because of his realness - something clout does not afford an individual. Raz Simone is Raz Simone because of the experiences he has thrived through, not because of some checklist or recipe.

"Seeing things no one should have to see
Being things no one should have to be"

Over the course of the track, Raz provides listeners with a glimpse of what his life has and does consist of outside of making music. We get a sense of the adversity and opposition he has overcome on his way to the present moment, including school's that claimed he "wouldn't do shit" and a local scene that makes "sure the street n***as aren't included." 

Of course, if one is familiar with Simone's catalogue of music and the stories he has included in his lyrics, they might already recognize that Raz and his life/style are "way more than just rap." As such, the attempt to clone Raz Simone is destined for failure...even with the acquisition of rings, street cred, angelic voice (lol bc he's Razpy), Tesla, female specimens, Baby Jesus facial features, tattoos, money, lyrics, and style. At the end of the day, Raz is really what he raps about and he's really about the lifestyle he's living - it's not a front, an act, or an illusion. 

Those trying to copy/clone him? In Raz's words, "they ain't about what I'm about." 

The self-directed "Clout" was shot and edited by longtime collaborator, Jacob Hill. The song itself features production from Simone and Anthony Danza, as well as additional violin courtesy of John Sinclair.

Enjoy Raz's "Clout" visuals below and stream the track via SoundCloud.

Comments

Popular posts from this blog

Abiyah - "Champion Plaque" (feat. Ceschi) [prod. Possible Address]

Some artists are adept at creating music that blends genres, the resulting product sounding unique in its own right. Others, like Abiyah and Ceschi, transcend past the mere blending of styles to offer up sonic manifestations that manage to defy any sort of genre all together. Despite countless journalistic attempts to compartmentalize via labels, the music stands on its own foundation, blasting through the speakers free of any label or definitive denomination.

This genre-less creative approach is strikingly evident with the Cincinnati-based artist's "Champion Plaque", a new single featuring Ceschi that was first imagined in 2015. The free-flowing delivery of vivid, picturesque storytelling from both artists acknowledges the saturation of inauthentic people permeating our daily lives. Abundant in subject matter that is relatable while also forcing listeners to take an uncomfortable look in the mirror, "Champion Plaque" is a call to action, tearing away at the f…

Ceschi - "Say No More" [prod. Factor Chandelier]

A lot of people wear their egos on their sleeves to the point it becomes comical. But when a humble man begins speaking with the energy Ceschi has been rocking lately, that's when you know it's time to shut up and listen. And, after experiencing all the highs and lows life has thrown at him over the course of the last four years, the New Haven-based artist has a few things he's ready to get off his chest.

This is a blessing for all those who love his music, as Ceschi is preparing to release Sad, Fat Luck, his first full-length project since 2015's Broken Bone Ballads. With the Factor Chandelier-produced album on the way, Ceschi kicks off 2019 with the liberation of "Say No More", the first single off Sad, Fat Luck.

And fuck.

On "Say No More", Ceschi finds a way to radiate through the dark tone of the record thanks to the pure, authentic emotion saturating the song. Composed following the arrest, and subsequent 10-year mandatory minimum sentencing, …