There's nothing flashy about this cut from Elsha, but the rawness of the NIKO IS-featured "Para Mi Gente" allows for the track to exude self-confidence. With Elsha and NIKO taking turns lacing the multi-lingual collaboration with their unique deliveries, "Para Mi Gente" serves as a simultaneously abrasive yet uplifting anthem. Throughout the joint, both artists have the opportunity to let their words speak through, as the barely-there production leaves limitless room for the lyrical content to stand prominently in the foreground.
Visually, viewers are brought out back to experience the energetic exchange that is the preparation of chicken on the grill. Keeping things rooted in the authenticity that's encompassing the music, we witness the process of slaughtering, prepping and cooking up the meal as Elsha, NIKO and their people enjoy themselves.
Fresh off the heels of another trip around the sun, Raz Simone comes through with his first visuals of 2018. In typical Raz fashion, the Black Umbrella founder holds nothing back on "Clout", addressing a myriad of subject matter with a confidently calm yet simultaneously aggressive delivery. Simone has always been one of my favorite artists to cover, thanks in large part to the layered presentation of his content. With "Clout", an essay could be composed on both the track itself and the accompanying video - while both seem almost overly simple upon first glance/listen, the song and video cover a lot of ground over the course of five and a half minutes. The visuals are split between two backdrops - Raz being "studied" in a research facility and Raz rapping in the street. The vibe of the production on "Clout" syncs up perfectly with the dreary, simple visual of Simone in the rainy streets...appropriately carrying a black umbrella. It's...
While we're currently here on Earth, inhabiting these physical vessels, it is each individual's responsibility to be the architect for the life they desire. As such, one has the power to actively choose to manifest and live the life they want - whether an individual chooses to thrive and live in their light or succumb to the comfortable complacency of their darkness is solely that person's decision to make. But, based on the thoughts, words and actions you consciously or subconsciously decide to put out into the Universe, the Universe will return to you exactly what you send out. So take your power back. Far too often, people surrender their personal power to exterior forces - be it money, relationships, jobs, environment, dis-ease, etc. Despite all the "darkness" that seems to be taking up space around the world today, we are living in extremely auspicious times. And now, perhaps more so than ever, is the time for each and every being on this plane...
If the last couple weeks are any indication, it would appear safe to presume the Black Umbrella family is ready to unleash an onslaught of content upon the masses this year. It became evidently more clear when, after dropping the cinematic " Clout ", Raz Simone returned with two new videos in just about as many days. The first release came in the form of the Paul Judge-produced "Jose", a plug-feuled anthem accompanied by another Jacob Hill-shot visual experience. Filmed on location in Guadalajara, Mexico, "Jose" showcases Simone and Anthony Danza laying their fiery verses in all the places most tourists would be unable to visit. Apparently, someone in Black Umbrella knows the plug... "To by my friend, I should make you have a wavier signed, 'Cause anytime I'm out, it could be danger, danger time" In the heart and soul of cartel country, Simone uses the video to once again reveal and put on display just how "rea...
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